We can’t help but get excited when we see the words Made in Italy. We get excited because we know what’s behind this label. While the Made in Italy brand represents the excellence of Italian creativity and craftsmanship, it goes a lot deeper.
It means national pride. It means falling in love with a craft and working tirelessly on perfecting that craft. It means passing down the art of that craft to the next generation. It means “I made this for you … with amore.” That’s a lot to pack into three words.
What is the origin of Made in Italy?
- The brand was developed in the 80s to show the international uniqueness of Italy in four traditional industries: fashion, food, furniture and mechanical engineering.
- In the 90s, Made in Italy had begun to be protected by associations such as the Institute for the Protection of the Italian Manufacturers.
- And, in the early 2000s, Italian law stated that only products totally made in Italy, can use the label Made in Italy.
With giants the likes of Leonardo da Vinci, Michelangelo Buonarroti, Enzo Ferrari, Giorgio Armani, Sophia Loren, Gianni Versace, Luciano Pavarotti, and the list goes on, it’s no wonder why Italy remains to be a country rich in arts, culture, cuisine and fashion. And, it’s no wonder why Made in Italy is synonymous with quality and creativity.
Italian-made products are distinguished by the craft and amore that go into creating them. From sourcing quality materials and fabrics, to preserving and perfecting production methods, to refining product design and aesthetics.
At Gentil Scents, we deal with many family-owned manufacturers, some in their third and fourth generations, who are so proud of their Made in Italy heritage.
To discover some exceptional products Made with Amore browse our online shop.
Alla prossima – until next time. Arrivederci.