Located in the metropolis of Milan, in the Lombardy region of northern Italy, Profumitalia has been a family-owned niche perfumery since 1946.

In 1946, Profumitalia was founded by Aurelio Cerizza, an early pioneer in the Italian perfume industry. Today, the company continues to be run by the Cerizza family.

Profumitalia “L’arte del Profumo” – “The Art of Perfume” has excelled in creating original fragrances as one would with works of art. Inspired by artisans, its mission is to preserve the traditional Italian methods of perfume making while integrating a modern approach. Profumitalia believes a perfumery must use raw materials as a painter uses colour or as a musician uses notes.