Dating back to 1561, Farmacia SS. Annunziata is one of the oldest Italian apothecaries. Located in the historic city of Florence, in the Tuscany region of central Italy.

In 1561, the herbalist and chemist Domenico di Vincenzo di Domenico Brunetti established the apothecary shop in Florence. In 1970, it was acquired by the Azzerlini family, who has managed it for two generations.

Farmacia SS. Annunziata has a long-standing tradition of first-class skin products made with pure active ingredients, and its cosmetic line is produced by KER Srl, owned by the same family, featuring modern and safe technology to offer the same highest quality standards.