The perfume house of Lorenzo Villoresi is located in the heart of Florence, in the Tuscany region of central Italy. Lorenzo Villoresi founded his fragrance company in 1990.

As a young boy, Lorenzo grew up in a villa in the Tuscan hillside where he communed with nature, and with all its colour and scents. As an adult, he travelled extensively in the Middle East and was influenced by ancient customs, flavours and scents. After spending years studying raw ingredients and blending his own unique fragrances, he founded his perfumery.

Creativity, innovation, authenticity and excellence are key values for the house of Lorenzo Villoresi. From sourcing high-quality ingredients for fragrances to timeless materials for packaging, the dedicated team is influenced at every stage with the desire to create a beautiful story with each fragrance.

The Lorenzo Villoresi boutique is set inside a Renaissance palazzo and provides an elegant backdrop to showcase the perfume collections. Also, located in the palace is Museo Villoresi, an interactive journey into the world of fragrances.